IWA Wash Assistant
Smart laundry · made for Saudi dorms

The end of powder
chaos in every
dorm laundry room.

IWA bolts a smart IoT detergent dispenser onto any commercial washer — scan-to-pay, auto-dosed, and remotely monitored. No app to install, no more clogs. Built for the thousands of students who just want clean clothes.

Let's talk View pitch deck
Modern front-loading washing machine with IWA's side-mounted smart IoT detergent dispenser — dual transparent chambers and LED indicators.

The story

Every dorm runs the same failure loop

Students pour in too much powder. Machines clog, smell, and break down. Drums corrode. Repairs pile up — and nobody’s laundry gets done on time.

Clogged machines

Students over-dose powder, blocking dispensers and taking washers offline.

Lingering odors

Damp powder residue breeds bacteria and smells that never quite leave.

Ruined clothes

No calibration means the wrong dose — wasted soap or damaged fabric.

Costly corrosion

Trapped moisture corrodes drums, and repairs stack up quietly over months.

So we asked a simple question — what if the machine just dosed itself?

The solution

Scan. Pay. Walk away.

Three steps for the student. Behind the scenes, our IoT-controlled dispenser releases a precisely dosed, verified wash — every single time.

  1. 01

    Scan

    Scan the QR on any machine. The app opens instantly — nothing to install.

  2. 02

    Pay

    Pick your load, tap to pay with Mada, Apple Pay, or Google Pay.

  3. 03

    Walk away

    The IoT dispenser releases the exact dose and verifies it. Your wash program appears on screen.

The whole flow, in your pocket

9:41
🧺
Machine #07 · Building B
KFUPM Student Housing
👕 Load Size
🧦 Quarter 3–4 kg 2.5 SAR
👕 Half 7–8 kg 3.5 SAR
🧺 Full 13–15 kg 5.0 SAR
Continue →
9:41
💧
Select Stain Level
Half · 7–8 kg
🧾 Dirt & Stain Type
🟢 Normal Everyday
🟡 More +1.0 SAR
🔴 Extreme +3.0 SAR
Your Wash
Load sizeHalf · 30 mL
Stain levelMore · 1.3×
Total4.50 SAR
9:41
💳
Payment
Machine #07 · Building B
4.50
SAR · Mada / Apple Pay
📱
Tap to Pay
Secured · Apple Pay / Mada / Google Pay
9:41
✓
Soap Dispensed
60 mL · Machine #07
✓
Ready to wash
LG Samsung Electrolux
LG · 15 kg
Cotton 30°C
1200 rpm · 58 min cycle
⚠️ Do NOT add extra detergent — already precisely dosed.

Why now

A greenfield market, ready today

Saudi student housing has thousands of beds, shared laundry rooms, and no modern cashless, dosed alternative. The window is open.

27,000
dorm beds
across the top 6 Saudi universities
0
direct competitors
greenfield IoT laundry in KSA
~79%
gross margin
sustainable from wash one
See the economics in the deck

The market

27,000 dorm beds. Six universities. One starting point.

From Dhahran to Jeddah, the top Saudi universities house tens of thousands of students in dorms with shared laundry rooms — none of them cashless, dosed, or monitored. That’s where IWA begins.

  • KFUPM, KSU, KAU, KFU, IAU, UQU — all on the roadmap
  • Shared-floor laundry rooms, primed for retrofit
  • No incumbent offers scan-to-pay, centrally-dosed washing
KFUPM IAU KFU KSU UQU KAU
KFUPM
Dhahran
8,000–8,700 · 11 bldg
IAU
Dammam
988 · 6 bldg
KFU
Al Hasa
8,000+
KSU
Riyadh
—
UQU
Makkah
—
KAU
Jeddah
~80,000

Roadmap

From one machine to a nation

A clear path from working prototype to multi-university scale.

PHASE 1

Prototype

Month 1–2

First working machine — scan, pay, dispense.

PHASE 2

Pilot

Month 3–4

One building, real students, real washes.

PHASE 3

Rollout

Month 5–9

A full university compound live.

PHASE 4

Scale

Month 10+

Multi-university expansion across KSA.

Let's talk

Building a booster, scouting startups, or running a university housing operation? We’d love to hear from you. Tell us who you are and we’ll take it from there.

Or skim the pitch deck first

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